Royal London
The brief: Only one of the biggest new chapters in rugby !
As the official founding partner of the first ever Lions Women, Royal London wanted help shouting all about it. This was all about making history, creating new opportunities, and investing in the long-term development of women's rugby from elite to grassroots. It was so awesome to lead the team.
The solution: One day. Four nations. The first Lions Women.
A history making celebration to capture the moment. Bringing the country’s top female rugby players, media, panelists, sponsors and stakeholders together for the first time. And giving the future players of the 2027 Team the chance to shape what the 2027 team will look like.
The day included workshops, panels, and loads of different ways for the players to interact, socialise, compete and have a great day out.
Our job was to bottle all that momentum but keep Royal London as the MVP.
Engagement Day
We had one shoot day, to capture content for the next 18 months.
Yep, it was super busy.
We paired playing rivals from different Unions as teammates for the first time, and challenged them to work together to complete a series of tasks
