Great to see you here
A bit about what I can do
I’m a creative OG. Bringing you 20 years of conceptual and strategic muscle.
A creative eye trained to bring to life words and ideas from unexpected connections, prompt free. I use AI for the grit, not the thinking, really comfortable to wade through the syrup and work it out, to get it right.
I land big, brand-defining platforms, lead integrated campaigns and partnerships from first scribble to launch, and move strategy into beautiful words and useful stories.
3 things I'm great at. (Beyond the humble brag)
· Women's Sport. And sport in general. Playing. Watching. And loving the power of what it can achieve.
· Branding, TOV and Positioning. Let’s get into it. Diving in, sharpening, pressure testing and surfacing with a purpose and a personality.
· Helping zzzzz brands find a voice. From tyres to paintbrushes to work browsers to insurance. They all deserve their moment in the sun.
Things I do for myself
I read. A lot. I’m a mum and a fighter to end Duchenne Muscular Dystrophy.
I build crazy toys for my cats. Streaming series with red wine makes me very happy, as does showing the world to my son. I’m writing a book about growing up in South Africa during apartheid; and I recently fractured my wrist attempting to cycle 300km London to Paris in 24 hours.
Hello!
My background
My creative agency life began in South Africa and did my toddler copy years at TBWA and JWT in Cape Town. In London, I’ve worked perm and freelance all over from DDB and Elvis to charity, sports, startups and every kind of agency in between. (There was even one place where finance sat in a cupboard. True story.) In a team or solo is all good for me although when it comes to ideas, I believe two brains are better, and more sociable than one.
Over the last 5 years, I’ve been Head of Copy, leading and running client projects, new business pitches and agency marketing; as well as helping to manage the creative department. I’ve also headed up the internal culture, social and diversity programmes as part of the leadership team and mentored women in the wider agency.
Transform Awards 2025 - Silver in Best Use of Copy Style or Tone of Voice
The Marketing Society - Brand Communication > £5M 2022
Brand Film Awards 2021 - Finalist 2021
The Drum Awards For Content - Best Integrated Campaign 2022
CMA International Content Marketing Awards - GOLD 2017
ESA Best Use of Branded Content - Highly commended 2017
What and where…
Current - Freelance
2015 – 2023 Head of Copy at WeAreFearless
2014 – Maternity leave
2012 – 2014 Freelance Senior Copywriter (Iris, HeyHuman, TBWA, The Good Agency & more)
2011 – Travelled around South America, Australia and NZ
2007 - 2011 Elvis, mid to senior copywriter
2005 – 2007 Freelance mid copywriter (RAPP, DDB, Momentum and more)
2004 – 2005 Draft FCB junior copywriter
2000 – 2004 JWT Cape Town junior copywriter
1999 - AAA School of Advertising, Cape Town
1996 - 1998 Stellenbosch University, Stellenbosch
It’s all about me…
“Lindsey is a pleasure to work with. Fantastic writer, brilliant creative and brings with her tons of experience. She makes every project seem that much more simple, seamless, fresh and fun. Definitely get her in.”
Alex Kitchin, Freelance CD
“I had the absolute pleasure of working with Lindsey for 6 years. She was the true heart of the agency. Not just creatively, coming up with fun, snappy, beautiful and engaging ideas and copy but also from a people perspective as a great manager and mentor. She has endless enthusiasm, energy and love for her craft AND the people she works with.”
Reka Sardy, Account Director - BillionDollarBoy
“I was lucky enough to work with Lindsey for 3 years at Elvis. She is a naturally talented writer and creative, with a huge vision and drive. Lindsey is brimming with ideas and passion, making her approachable and highly thought-of by creatives, account teams, and clients alike. She is a genuinely kind-hearted person to boot. Highly recommended.”
Clare D’Andrea, Freelance CD