The brief:
Get people who were buying cheap brushes to ask for a Harris paintbrush instead.

The solution: Blame The Brush
Our campaign showed decorators the consequences of going cheap. Thanks to a Guy Ritchesque gang of cheap brushes who do such a bad job, it’s criminal. Each with their own personality and dodgy DIY speciality. Their antics put the paintbrush at the centre of the painting process, offering Harris as the clear alternative to their incompetent handywork.

My role:
Creative Director, Copywriter

Awards:
Highly Commended at the Drum Content Awards for Best Integrated Campaign

Shortlisted at Marketing Society Awards for Brand Communication 2022