Royal London

The brief: Bottle the momentum but keep Royal London as the MVP.

As the official founding partner of the first ever Lions Women, Royal London wanted to get it out there. This was all about making history, creating new opportunities, and investing in the long-term development of women's rugby from elite to grassroots.

The solution: One day. Four nations. The first Lions Women.
A history making celebration to capture the moment. Bringing the country’s top female rugby players, media, panelists, sponsors and stakeholders together for the first time. And giving the future players of the 2027 Team the chance to shape what the 2027 team will look like.

The day included workshops, panels, and loads of different ways for the players to interact, socialise, compete and have a great day out.

My role: Lead the team