6 years. 1000s of executions. 59% increase in brand love.
Challenge:
Launch Bridgestone Europe’s Olympic Partnership.
Solution:
Chase Your Dream, No Matter What.
This campaign celebrated the Olympic spirit of perseverance by sharing uplifting stories of inspiring athletes. Each story told of triumph over adversity. Just like Bridgestone tyres keep you on track, no matter the circumstances.
Earned, TV, Cinema, DOOH, social, experiential, B2B, B2C, Live Events. Creative was relentless, from responsive live posts during The Games with minimal creative time to huge budgets for 4 year campaign ideas.
The Numbers: 44% increase in brand affinity, 33% increase in purchase intent and over 350 articles in publications including Vogue, Rolling Stone, Marie Claire and The Telegraph.
My Role: Pitch-winning idea, ACD and CD, scriptwriter, content creator.
Awards: Awards: Content Marketing Awards 2018: Best Automotive. Winner // Brand Film Awards 2018: Brand Documentary. Silver // Brand Film Awards 2018: Best Heartstrings. Silver // New York Festival 2018: Public Relations. Gold.
The campaign was brought to life across hundreds of individual briefs during the 2016 to 2020 Olympic cycle.
As part of the team, I helped develop ideas and deliver monthly, if not weekly, content across social, PR and live events, spanning everything from rapid turn briefs to six figure productions.
