Chase Your Dream, No Matter What
The challenge: No one cares about tyres, right?
Bring to life Bridgestone’s Olympic Partnership across Europe, increasing brand affinity and purchase intent.
The Solution: Chase Your Dream, No Matter What
In a notoriously low-interest category, we used emotional storytelling to get people talking about tyres. This award-winning creative campaign was a pan-European Olympic brand campaign, across 5 markets celebrating the Olympic spirit of perseverance by sharing uplifting stories of inspiring athletes. Each story told of triumph over adversity. Just like Bridgestone tyres keep you on track no matter the circumstances, these athletes have managed to reach their dreams, no matter how great the obstacles that stood in their way.
My role
Lead creative on the pitch winning idea
Writer and ACD delivering content from 2016 to the climax of the Tokyo Olympic Games 2020
6 years. 1000s of executions. 59% increase in brand love.
Spanning over 6 years, featuring 25 ambassadors and over 8 markets, this campaign took form in countless executions.
Earned, TV, Cinema, DOOH, social, experiential, B2B, B2C, Live Events. Creative was relentless, from responsive live posts during The Games with minimal creative time to huge budgets for 4 year campaign ideas.
The Numbers: 44% increase in brand affinity, 33% increase in purchase intent and over 350 articles in publications including Vogue, Rolling Stone, Marie Claire and The Telegraph.
My Role: I worked across many of these executions, either as the lead creative, scriptwriter, content creater or overseeing as ACD.
(Including writing the case study film opposite which gives the best overview of the magnitude and success of the campaign.)
Awards: Awards: Content Marketing Awards 2018: Best Automotive. Winner // Brand Film Awards 2018: Brand Documentary. Silver // Brand Film Awards 2018: Best Heartstrings. Silver // New York Festival 2018: Public Relations. Gold.
My personal highlights over the years
Women who smashed it
Was a pleasure to meet, write about and learn from so many incredible female Olympians who where trailblazers in their disciplines.
From live experiences and events that genuinely helped real people, to meeting extraordinary athletes and sharing their stories. The grit and spirit of human perseverance gave this campaign a real soul.
But also … turned up in Vogue.
We were so chuffed when we got a tyre company a huge spread in Vogue Magazine too.
The notoriously dull tyre not only turned on a few tears …
