HERE a browser built for work

The brief: Full brand rethink. Strategy. Positioning. Identity. Activation.

Here™ (formerly OpenFin) is an enterprise browser rethinking how large organisations work. Built on Google Chromium, its platform is already used by 90% of Tier 1 financial institutions. They had a powerful product and a fresh new name but needed a brand that could cut through the grey world of corporates. As a writer, I was tasked to bring this new personality to life.

The solution: From corporate product zzzzz… to a playful end-user conversation.

The team made Here™ stand out with an informal, upbeat and playful visual language. Shifting them from procurement and product pitching to a community-led proposition that focused on the end user. Everything works right Here. This allowed us to break open the dull world of enterprise and tell a disruptive and compelling story. The Tone of Voice was a key element. And I loved every minute of creating it.

Transform Awards 2025 - Silver in Best Use of Copy Style or Tone of Voice