It’s been emulsional
The brief:
A paintbrush is a paintbrush, why pay more?
Get people who were buying cheap brushes to ask for a Harris paintbrush instead.
The solution:
Blame The Brush
Our campaign showed decorators the consequences of going cheap. Thanks to a raggle-taggle gang of cheap brushes who do such a bad job, it’s criminal. Each with their own personality and dodgy DIY speciality. Their antics put the paintbrush at the centre of the painting process, offering Harris as the clear alternative to their incompetent handywork.
My role:
Creative Director, Copywriter
Awards:
Highly Commended at the Drum Content Awards for Best Integrated Campaign
Shortlisted at Marketing Society Awards for Brand Communication 2022
TV and VOD
Our Guy Ritchie-esque gang proved that a good workman should
always blame his tools.
Meet the lads
And their tragic DIY specialities.
In broad strokes …
Client loved our campaign so much, she asked for a Case Study film to show off to all her colleagues.