I’s and T’s with extra zhuzh.
zhuzh. Verb. UK informal
To make something more interesting or attractive by changing it slightly or adding something to it.
Lindsey De Beer
Creative Director & Copywriter
I bring clarity, momentum and creative spark to your teams and projects.
When the work needs that extra something special, give me a call.
You’ll get a fresh blast of high-level creative firepower, backed by 25 years of conceptual thinking and doing.
Big picture mindset, bringing out the best in teams and finding the why of the strategic brand or creative problem are what I do best.
I solve problems across
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Getting to what matters
Moving strategy into smart ideas, told well
Leading projects, campaigns, launches & activations
Managing and guiding teams
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Finding the one thing that sells your brand
Naming, taglines, messaging and voice
Ensuring consistency across all you put out
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Partnerships and Sponsorship
Workshops
Brands and storytelling
Cultural insights
BRIDGESTONE EUROPE
Chase your dreams, no matter what
No one cares about tyres, right? This multiple award-winning Olympic campaign launched the dull tyre into consumer hearts and even a spread in Vogue.
Increasing brand love by 59%
Don’t get emulsional
HARRIS PAINTBRUSHES
A paintbrush is a paintbrush is a paintbrush.
Why pay more?
We got Guy Ritchie’s help to do just that, creating a east end gang of criminally bad paintbrushes.
Giving a fudge
KIT-KAT
Millennials didn’t care about KitKat. We added a highly personalised experience and a celebrity chef. Suddenly they were well up for taking a break. What kind of break would you create?
Finally!
A Lions Women Tour.
ROYAL LONDON
Only the biggest new chapter in women’s rugby. Naturally, Royal London, the founders wanted help shouting all about it.
Winning gold to
feed your family
BRIDGESTONE SOUTH AFRICA
The first black South African to win a gold medal, beating Leukemia to the finish line and the fight to compete, without taking drugs. Powerful stories from my homeland kept Bridgestone on track.
New kit, same legacy.
HACKNEY WOMEN’S FOOTBALL
The press loved it just as much as the club.
In 1986, HWFC founded the first ever openly gay women’s football team. And we helped create a new kit to celebrate these incredible LGBT pioneers.
But what do they actually do?
TEAMVIEWER
TeamViewer were recognised as huge MAMG and Manchester United sponsors. But people didn’t actually know what they had to offer. Intro the mega-stars… and a copywriter with a winning campaign.
Don’t speak corporate
HERE
OpenFin rebranded to HERE. Corporate grey became playful, end-user focused.
A brilliant visual identity and name were there. Tone of voice wasn’t. That’s where I came in.
Client Reviews
“Lindsey is an absolute firecracker of a creative. Intensely passionate about the idea and will cling on to the development until every element of the process has been pushed. She may be diminutive in stature but her heart is generous and voice loud and bright. She lights up any room and ignites any kernel of an idea.”
JAMIE GAIGER
Creative Partner - Blimey
“There is only one word to describe Lindsey. ‘Brimming.’ Brimming with great ideas and brimming with energy. Lindsey is a great writer, that is focused on the detail and gets the big picture. I highly recommend working with her”
JULES DOYLE
Global Head of Creative, The Body Shop
“I had the absolute pleasure of working with Lindsey for 6 years. She was the true heart of the agency. Not just creatively, coming up with fun, snappy, beautiful and engaging ideas and copy but also from a people perspective as a great manager and mentor.
She has endless enthusiasm, energy and love for her craft AND the people she works with.”
REKA SARDY
Account Director - Billion Dollar Boy